Two names that define the French Riviera's ultimate luxury experience — yet worlds apart in character. St. Tropez is barefoot glamour, rosé-soaked beach clubs, and bohemian sophistication. Monaco is old-money opulence, high-stakes gambling, and Formula One prestige. VIPMAKKI opens every door in both destinations so you can experience the best of each — or combine them into one unforgettable voyage.
A former fishing village turned global icon of effortless Riviera chic. St. Tropez is where barefoot luxury meets celebrity glamour — a sun-drenched playground of private beach clubs, Provençal rosé, and the most fashionable coastline in Europe.
St. Tropez moves to its own rhythm. Mornings begin with café crème at Sénéquier, afternoons dissolve into rosé-soaked lunches at Club 55, and evenings become legendary at Nikki Beach or Les Caves du Roy. The dress code is effortless — linen, espadrilles, and an unmistakable air of having arrived. The Tropezian summer is a state of mind: unhurried, unapologetically hedonistic, and impossibly chic.
Club 55 on Pampelonne Beach is the spiritual home of St. Tropez — unchanged since Brigitte Bardot made it famous in the 1950s. Nikki Beach brings Miami energy to the Mediterranean, while Bagatelle Beach delivers champagne-fuelled lunches that stretch until sunset. La Réserve à la Plage offers refined Provençal cuisine with toes in the sand. Every beach club along Pampelonne's five-kilometre stretch has its own personality.
Michelin-starred tables at La Vague d'Or, rustic Provençal feasts at Le Girelier on the port, and the electric Thursday night scene at Les Caves du Roy — where magnums of Champagne appear at tables before you've even ordered. St. Tropez after dark is where the real magic begins. The portside restaurants buzz with energy until the early hours, then the party migrates to the iconic VIP Room.
The Bay of St. Tropez is one of the Mediterranean's most coveted anchorages. Superyachts line the bay, their tenders ferrying guests between beach clubs and deckside parties. The old port, with its pastel facades and superyacht-lined quays, remains the beating heart of the town. Beyond the bay lie hidden coves accessible only by tender — the true treasures of the Tropezian coast.
A sovereign principality that packs more wealth, glamour, and excitement into its 208 hectares than most nations. Monaco is where Belle Époque grandeur meets Formula One adrenaline — a realm of Michelin-starred dining, legendary casinos, and the most prestigious address in the world.
Monaco operates with the precision of a Swiss watch and the glamour of a Bond film. The streets are immaculate, the service is flawless, and the concentration of wealth is staggering. Here, a casual coffee at the Hôtel de Paris might place you beside a European royal, a tech billionaire, or a Formula One champion. This is not a destination — it is a stage, and everyone who arrives is performing.
The Casino de Monte-Carlo is the most beautiful gambling house on Earth — a Belle Époque masterpiece where the stakes are matched only by the architecture. Twice a year, the Formula One Monaco Grand Prix transforms the principality's streets into the world's most glamorous racing circuit, with superyachts lining the harbour and champagne flowing on every rooftop. There is nothing else like it in sport, nor in spectacle.
Alain Ducasse's Louis XV holds three Michelin stars at the Hôtel de Paris — a temple of gastronomy. Le Grill on the rooftop offers panoramic views from Cap Martin to the Italian Riviera. The Hôtel Hermitage, Hôtel de Paris, and Monte-Carlo Bay Hotel & Resort form a trinity of palace-grade hospitality unmatched anywhere. Dining in Monaco is theatre, and every table feels like the best seat in the house.
The Carré d'Or is a jeweller's paradise — Cartier, Bulgari, Van Cleef & Arpels — all within footsteps of the casino. The Monaco Yacht Show in September is the superyacht world's most important event. The Monte-Carlo Rolex Masters, Monaco Grand Prix Historique, and the Bal de la Rose fill an impossibly glamorous social calendar. Monaco is not merely a place to visit — it is a world to inhabit.
Bohemian, barefoot, sun-drenched. The dress code is linen and espadrilles. The pace is languid — long lunches become dinners, and evenings unfold organically. The St. Tropez summer is about letting go, not standing out. It is a village that happens to be one of the most famous destinations on Earth, and it has never forgotten its fishing-port roots.
Polished, precise, powerful. The dress code is haute couture and haute horlogerie. The rhythm is metropolitan — business lunches, casino evenings, and events that fill a calendar year-round. Monaco is a sovereign state that functions with immaculate efficiency, where every detail has been considered and every moment is an opportunity to be seen.
Five kilometres of Pampelonne Beach with legendary beach clubs — Club 55, Nikki Beach, Bagatelle, Moorea, and Tiki Beach. The bay is a superyacht magnet, with crystal-clear waters ideal for swimming and watersports. The coastline is dotted with private coves accessible only by tender.
Larvotto Beach is a refined pebble beach with crystal-clear water, lined with fine restaurants. The Monte-Carlo Beach Club offers a pool-and-sea experience of rare elegance. The real aquatic action is in Port Hercules — one of the world's most expensive and prestigious superyacht marinas.
Les Caves du Roy at Hôtel Byblos is the epicentre of Tropezian nightlife — a legendary underground club where magnums appear with sparklers. VIP Room, Gaïo, and L'Opera continue the party until dawn. The scene is seasonal — electric from June through September, then the village returns to its quiet rhythm.
Jimmy'z Monte-Carlo is the principality's iconic nightclub — a glamorous open-air venue that has hosted the world's elite for decades. Buddha-Bar and Twiga offer sophisticated alternatives. The nightlife is year-round, tied to the principality's relentless social calendar of galas, balls, and after-parties.
Luxury in St. Tropez is seasonal and spontaneous. Beach club sunbeds from €100–500 per day, villa rentals from €10,000–250,000 per week, and dinner at Club 55 from €150–500 per person. Superyacht berths in the old port are limited and command premium rates during high season. The cost reflects scarcity and seasonality.
Monaco's luxury is year-round and institutional. Palace hotel suites from €2,000–40,000 per night. Dinner at Louis XV from €400–800 per person. Superyacht berths in Port Hercules are among the most expensive on Earth, with annual leases rivaling prime real estate. Monaco's wealth is structural, not seasonal — and the pricing reflects permanent demand.
St. Tropez and Monaco represent two distinct expressions of Riviera luxury. Choose St. Tropez for barefoot glamour, legendary beach clubs, and the most effortlessly chic summer of your life. Choose Monaco for sovereign sophistication, year-round events, and the thrill of Europe's most glamorous principality. VIPMAKKI's concierge team will open every door in both destinations — the real question is: which world do you wish to inhabit first?
Whether you're drawn to the barefoot glamour of St. Tropez or the sovereign splendour of Monaco, VIPMAKKI's concierge team will craft a Riviera experience that exceeds every expectation. From private beach club reservations and superyacht berths to Michelin-starred tables and exclusive event access — we open every door on the Côte d'Azur.