Switzerland's most discreet alpine village. Where royalty, Hollywood, and old money converge for champagne skiing, five-star chalets, and a social calendar that redefines winter luxury. VIPMAKKI unlocks every door in the Bernese Oberland.
Gstaad's car-free Promenade is the most concentrated luxury shopping street in the Alps. Louis Vuitton, Hermès, Prada, Moncler, Cartier, and Chopard line the pedestrianized lane alongside independent Swiss jewelers and bespoke chocolatiers.
The Promenade doubles as Gstaad's social theater. Morning cappuccini at the Olden, afternoon browsing at Pernet Comptoir (the finest Swiss wine shop in the valley), and evening cocktails at the Palace Bar. VIPMAKKI's style concierge arranges private shopping appointments and after-hours access at boutique flagships.
Gstaad's accommodations define alpine luxury. The Gstaad Palace, perched above the village, has hosted royalty and celebrities since 1913. The Alpina Gstaad offers contemporary Swiss elegance with a Michelin-starred restaurant. Private chalets range from historic wood-beam hideaways to glass-walled architectural masterpieces with private spas and wine cellars.
Legendary five-star hotel overlooking the village since 1913.
Staffed estates from €25,000 to €150,000+ per week.
Glacier 3000 offers year-round skiing at nearly 3,000 meters with panoramic views spanning the Eiger, Mönch, and Jungfrau. The Peak Walk by Tissot — the world's only suspension bridge connecting two mountain peaks — delivers an unparalleled alpine experience.
VIPMAKKI arranges private ski instructors, heli-skiing drops on untouched powder, and exclusive après-ski experiences. The Gstaad ski area spans 200 kilometers of perfectly groomed pistes connecting five valleys with modern lift infrastructure.
From the Michelin-starred Sommet at The Alpina to the legendary cheese fondue at Restaurant des Marronniers, Gstaad's culinary scene rivals any alpine destination. Mountain restaurants accessible only by ski lift serve truffle-topped dishes and vintage Champagne at 2,000 meters.
The après-ski culture is distinctly refined — think live piano at the Palace Bar, fireside cocktails at the Olden, and champagne at the Eagle Ski Club rather than shots and DJs. VIPMAKKI secures the best tables and arranges private dining in chalets with Michelin-trained chefs.
Gstaad's pedestrian promenade is the beating heart of the village. Louis Vuitton, Hermès, Moncler, Patek Philippe, and Chopard line the car-free main street alongside independent Swiss chocolatiers and art galleries. The Gstaad Yacht Club — yes, a yacht club in the mountains — hosts exclusive member events throughout the season.
VIPMAKKI arranges private shopping appointments, personal stylist consultations, and access to limited collections before they reach the boutique floor. For art collectors, private gallery tours and introductions to represented artists are standard.
From the world's finest hotels and Michelin-starred restaurants to superyacht charters and private aviation — every luxury experience, curated by VIPMAKKI.
The winter season runs from December to March, with peak crowds during Christmas, New Year, and February half-term. The summer season (June–September) offers hiking, tennis, the Gstaad Menuhin Festival, and Swiss Open tennis. September combines warm days with significantly fewer crowds. VIPMAKKI recommends January for serious skiers and late June for summer visitors seeking pristine conditions without peak-season pricing.
Gstaad has its own private airport suitable for light jets and turboprops. For larger aircraft, Bern Airport (BRN) is 80 km away, and Geneva International (GVA) is 150 km. VIPMAKKI arranges helicopter transfers from any of these airports directly to your chalet helipad — the journey from Geneva takes approximately 35 minutes by helicopter versus 2 hours by road. Private chauffeur transfers in luxury SUVs are also available.
Gstaad is intentionally understated. Unlike the flash of St. Moritz or the party atmosphere of Courchevel, Gstaad values discretion above all. The clientele is older money, the après-ski is champagne and piano rather than vodka and DJs, and the village has maintained its authentic Swiss character. It is the preferred alpine destination for European royalty, Fortune 500 CEOs, and those who prefer their luxury quiet.
The Gstaad Menuhin Festival (July–September) brings world-class classical musicians. The Swiss Open Gstaad (July) is Switzerland's premier ATP tennis tournament. Hublot Polo Gold Cup (August) draws the international polo set. The Christmas season features the Gstaad New Year's Eve celebration, and the winter attracts the international set for skiing. VIPMAKKI can arrange premium access to each of these events.
Yes. VIPMAKKI maintains relationships with Gstaad's most exclusive chalet owners and property managers. We arrange fully staffed chalets with private chefs, butlers, housekeeping, chauffeurs, and ski instructors — all vetted and coordinated before your arrival. Chalets range from historic five-bedroom wood-beam properties to contemporary ten-bedroom architectural estates with indoor pools, spas, and wine cellars.
Absolutely. Many visitors never put on skis. The promenade's luxury shopping, the Palace Spa, winter walking trails, horse-drawn sleigh rides, and the vibrant social scene provide ample entertainment. Summer offers tennis at the Gstaad Palace courts, hot air ballooning over the Bernese Oberland, hiking on 300 km of marked trails, and open-air classical concerts at the Menuhin Festival.
Access Switzerland's most discreet alpine village through VIPMAKKI. Private chalets, heli-skiing, and Michelin-starred dining — arranged effortlessly.
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